AiOli

The brief

A wallet asks people to trust it with their money. In a market crowded with look-alike crypto brands, AiOli needed an identity that felt credible and distinctive, and a website that explained the product clearly enough for people to feel safe trying it.

What we did

We set the brand direction first — the mark, colour world and tone of voice — anchored in a deep green field that steps away from the neon clichés of the sector. That identity then carried through into the website, where the product story is told in a calm, confident sequence that answers the questions a cautious first-time user would ask.

See how we approach brand direction and web design.

The outcome

A coherent brand and site that let AiOli present itself as a trustworthy product rather than another token launch.