CoachCollins

The brief

CoachCollins is a personal training team whose clients mostly arrive one of two ways: someone recommends them, or someone searches for a personal trainer nearby. Either way, the website is the moment a prospect decides whether to get in touch — so it needed to build trust quickly and make booking the obvious next step.

What we did

We designed and built a site around the team and the results they get, using real photography of the coaches on the track rather than stock fitness imagery. The structure gives each programme a clear explanation and a direct route to enquire, and the copy speaks to the goals people actually come in with.

Search was built in from the start: a page structure that matches how people look for personal training, on-page optimisation for those phrases, structured data and fast, mobile-first performance — because most fitness searches happen on a phone. Read more about our approach to web design and SEO.

The outcome

A site that gives referrals somewhere convincing to land and gives search traffic a clear path to a booked session.